Pod Cast & Weekly News
We are embracing Artificial Intelligence (AI) as a core driver of our digital transformation. From smarter procurement and automated support to data-driven customer experiences, we’re actively integrating AI across our operations to serve clients faster, better, and more intelligently.As part of this journey, we're proud to be launching our very own AI-powered podcast series, focused on the latest trends in networking, IT infrastructure, and digital transformation across the Middle East.
Our episodes will feature insights from industry experts, regional CIOs, and thought leaders tackling challenges in smart cities, cloud adoption, cybersecurity, 5G, data centers, and beyond.Join us as we bridge AI and IT—bringing intelligent solutions and future-proof strategies to enterprises across UAE, Saudi Arabia, Qatar, and beyond.!
What Will We Cover?
Stay ahead of the curve with our expert-led podcast series covering the latest trends in enterprise networking, IT infrastructure, and data center growth in the Middle East. These 10 value-packed episodes explore topics like 400G networks, AI in IT operations, Zero Trust Security, Wi-Fi 7, fiber vs copper cabling, and the rising role of sustainable green IT.Whether you're an IT director, network engineer, systems integrator, or data center professional in UAE, Saudi Arabia, or Qatar, this series helps you make informed decisions on vendor lock-in, transceiver sourcing, and next-gen connectivity.Each episode includes insights from regional experts and case studies from top Gulf enterprises adopting the latest in cloud, edge, 5G, and SASE networking technologies.
Who Is The Host?
Prepare to be inspired by the knowledge and expertise of our distinguished webinar speaker.
Talha Sheikh
Managing Director, Middle East
Talha Ali Sheikh is the founder of SFPS.AE, a regional leader in supplying high-quality, compatible networking hardware across the Middle East. With a deep understanding of fiber optics, enterprise IT infrastructure, and market dynamics in the UAE and GCC, Talha has helped businesses reduce costs, avoid counterfeits, and scale with confidence.Driven by a mission to deliver transparent, riba-free solutions, combining technical expertise with strategic insight—empowering IT teams, procurement managers, and system integrators to make smarter buying decisions backed by local support and lifetime warranty.
Who are our Podcasts For?
Network Engineers
Expert insights, real stories, and tech tips tailored for hands-on network engineers.
Sales Teams
Sales strategies, objection handling, and insider tips tailored for IT hardware sales professionals.
Procurement
Cost-saving strategies, sourcing insights, and compliance tips for IT procurement professionals.